Founder & CEO

Jacob Loftus

Prior to founding General Projects in 2016, Jacob spent 7 years at Resolution Property where he first joined as Principal and subsequently became Head of UK. Whilst at Resolution, Jacob sourced, negotiated and developed over £500m of real estate, comprising 1.5m sq ft, realising over £260m of profit for investors.

Jacob pioneered Resolution’s push into design-led creative real estate, leading the award winning development of Alphabeta in Shoreditch, as well as Dept W, The Bonhill Building, Colston Tower, Programme Bristol and Thomas More Square.

Jacob holds an MSc in Real Estate from London Southbank University and a BA in International Relations from Boston University. Jacob won Deal of the Year at both the 2016 Property Week and Norwood Property Awards, as well as the 2014 YN Rising Star of the Year Award.