The William presented an opportunity to completely re-imagine a post-war building into a truly future-facing, mixed-use concept that will transform the future of the Central London high street.

Named after William Whiteley, the founder of Whiteleys – Britain’s first ever department store, with its flagship across the street now reimagined as a residential, retail and hotel destination as part of the £3bn Queensway regeneration project.

Working with world-renowned architect Foster + Partners, The William will deliver six floors of Grade A office space spanning 90,000 sq. ft. alongside 21,000 sq. ft. of shops and 32 new homes, 11 of which will be affordable.

Built entirely out of cross-laminated timber, The William is progressive in design and innovative in construction – becoming one of London’s largest timber developments, standing at 150,000 sq ft.

Everything at The William has been designed with sustainability, wellbeing and user experience at the forefront. Reshaping the conventional to create experiences that enrich, inspire and sustain, now and in the future.

With a wealth of internal and external amenities, including a double height gallery-inspired lobby, boutique-style fitness facilities and an array of bio-diverse terraces and rooftops, The William completely reshapes modern standards of the workplace.

Creating a new ecosystem for collaboration, wellness and connection in the heart of London’s new creative quarter.




150,000 sq ft


Foster and Partners




Planning Granted


coming soon